Plans, limits & billing

Limits cover connected stores, experiments running at once, and tracked visitors per month (distinct visitors across your live stores). The demo store never counts.

If you pass the visitor allowance by more than 10%, experiments on live stores pause and shoppers see your original store until the next month or an upgrade. Paid plans are charged through Shopify's billing: you approve the charge in Shopify admin, and it appears on your Shopify invoice.